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Staff at the Cardiff Tesco said they posted the signs at the entrances to the store after increasing numbers of shoppers, particularly young women, were seen browsing the aisles in their night clothes, the Daily Mail reported Thursday.

"To avoid causing embarrassment to others we ask that our customers are appropriately dressed when visiting our store (footwear must be worn at all times and no nightwear is permitted)", the signs read.

A store spokesman said the ban was put in place in case

"We do not have a strict dress code but we don't want people shopping in their nightwear in case it offends other customers", a store spokesman said. "We're not a nightclub with a strict dress code, and jeans and trainers are of course more than welcome. We do, however, request that customers do not shop in their PJs or nightgowns."

"This is to avoid causing offense or embarrassment", he said.

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