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The sports memorabilia authentication company PSA/DNA Authentication Services of Santa Ana, Calif., said in a release Tuesday more than 100 Super Bowl footballs will be "tagged" with a specially prepared synthetic DNA ink that leaves an invisible-to-the-naked-eye security mark.

The company said the game's sideline pylons and even the coin used for the coin toss will also be marked with a synthetic DNA (deoxyribonucleic acid) strand that can be seen only when illuminated by a specific laser frequency.

"The DNA ink has an astronomical 1-in-33 trillion chance of being accurately reproduced by counterfeiters", said PSA/DNA President Joe Orlando.

He explained that the collectors' value of any game-used Super Bowl item can vary significantly depending on the importance of the specific item.

"For example, was the particular football caught for a touchdown or used for a game-winning field goal?" he said, asserting such authentication is possible with the DNA ink.

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