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EW.com said the advertisement for ManCrunch.com shows two men kissing after their hands touch while reaching into a bowl of potato chips as they watch a football game on television.

"After reviewing the ad -- which is entirely commercial in nature -- our Standards and Practices department decided not to accept this particular spot", CBS said in a statement Friday. "As always, we are open to working with the client on alternative submissions."

CBS also noted it had difficulty verifying the dating Web site's credit status, something the network said would have to be rectified if the company were to propose another commercial to air during the Super Bowl, when 30-second spots reportedly cost about $2.6 million.

Elissa Buchter, a ManCrunch.com spokeswoman, told EW.com her company is "totally of the opinion the ad was rejected due to the homosexual content."

"The creative is PG-rated and doesn't feature any tongue or overt sexuality", Buchter added.

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