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Parents Group Praises 'Skins' Ad Pull
Friday, 21-Jan-2011 10:24PM United Press International
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LOS ANGELES, Jan. 21 (UPI) -- The Parents Television Council is thanking Taco Bell for pulling advertisements from "Skins", a U.S. adaptation of the edgy British series of the same name.

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The PTC also praised General Motors Co. for its swift response after members contacted it about two Chevy Volt advertisements that aired on MTV during "Skins", a drama that focuses heavily on teen sex and drug use.

"PTC applauds Taco Bell for pulling its ad dollars away from the extremely graphic content on MTV's 'Skins.' We express our thanks on behalf of countless families, especially those who contacted Taco Bell directly with their concerns", PTC President Tim Winter said in a statement Friday. "PTC also thanks General Motors for swiftly responding to PTC members' concerns about Chevy Volt advertisements. GM told PTC that 'Skins' was on its 'do not buy' list on MTV, and that MTV admitted placing the Chevy commercial on 'Skins' in error. GM also stated that MTV had apologized for its error."

Winter said advertisers who purchase spots during "Skins" are "not only endorsing, but glorifying teen drug and alcohol abuse, not to mention a plethora of baseless sexual content."

"The following companies and brand names can rest assured that they will be hearing from PTC about their decision to sponsor the program: Schick Hydro, H&R Block, L'Oreal, Subway, Foot Locker, Orbit chewing gum and Extra chewing gum", Winter said. "We sincerely hope these advertisers will agree that the content in 'Skins' is harmful to their corporate image."

The New York Times reported this week that producers of the program had been warned by MTV executives to tone down some sexually explicit material involving under-age cast-mates because they feared child-pornography laws might be broken, however, the network did not confirm this to the newspaper.

"'Skins' is a show that addresses real-world issues confronting teens in a frank way", MTV spokeswoman Jeannie Kedas told the Times. "We review all of our shows and work with all of our producers on an ongoing basis to ensure our shows comply with laws and community standards. We are confident that the episodes of 'Skins' will not only comply with all applicable legal requirements, but also with our responsibilities to our viewers."

Most of the stars of the show are between the ages of 15 and 19.

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