SAVE MONEY ON TRAVEL DEALS

The BBC said the 1965 Fender Stratocaster was the first guitar Hendrix set on fire during a live show, although he did repeat the stunt at later performances.

The guitar is to go up for sale Sept. 4 at an auction conducted by The Fame Bureau and could fetch as much as $1 million, the British broadcaster said.

Hendrix's publicist and friend, Tony Garland, reportedly had taken the instrument to his family home after the London performance. The guitar was discovered there last year.

"When Hendrix set this guitar alight it marked a watershed in live performance", Ted Owen, director of The Fame Bureau, told the BBC. "He raised the bar of what could be expected and paved the way for a series of imitations and pastiche that exist to this day."

An article about the guitar appears in this month's Guitar & Bass magazine.

 BREAKING STORIES

Presley twins named Finley and Harper

Palladia to air star-studded peace gig

Perry to serve as MTV Europe Awards host

Ringo: No more fan mail, autographs

Report: Lopez & Anthony renew their vows

Jonas Brothers booked for Cowboys' game

Bagpipes in new Canadian hockey theme

Book: Lennon was cruel and jealous lover

'Expelled' claims withdrawn by plaintiffs

Laurie, Denton among celebrity singers

Keys: I 'fell in love' with 'Bees'

Barker issues online thank-you to fans

Lisa Marie Presley has twins

Motown museum spruced up

Barker fashion line honors crash victims

Aykroyd pitches in on vodka campaign

VH1 to run AC/DC marathon

Adkins, Skynyrd team up for concerts

Spears to 'set the record straight' on MTV

Jackson 'excited' about resuming tour