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Retail experts say the drop in the colorful, light-weight shoe's sales prove Crocs were only a "fad", The Daily Telegraph reported Saturday.

"It's a fad, not an essential basic in the consumer's wardrobe", New York retail consultant Walter Loeb said.

Sahres in the Nasdaq-listed company dropped 44 percent after stores started reducing orders amid a sluggish economy, the newspaper said.

The Telegraph said shares fell from $8.95 to $5 on the Nasdaq Friday.

Analysts say Crocs may be losing appeal because consumers already own a pair and many are buying less expensive imitations.

"Many people have Crocs and, particularly with the weak economy, consumers may not be interested in new Crocs this year", Loeb said.

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